FedAdvantage Marketing Services for Government Contractors
Your business deserves the benefits that come with winning lucrative contracting opportunities, and we have the expertise to help you get there.
ONE ALL-INCLUSIVE SOLUTION FOR MARKETING TO THE FEDERAL GOVERNMENT
Streamline your search for contracts, stand out to Procurement Officers, and better connect with hundreds of thousands in government funding opportunities.
The FedAdvantage program utilizes three targeted processes proven to provide your company with a competitive advantage when navigating the Federal Sector and obtaining Federal contracts.
FedAlerts
Streamline the Browsing & Bidding Process
FedConnect
Plan Your Federal Marketing Campaign
FedLinks
Create a Federal Marketing Profile
Using these effective online tools, FAMR’s Marketing Specialists will launch your organization into the Federal Marketplace, setting you up for success.
Be a Top Competitor in your Industry
Heighten your success with securing contracts through our FedAdvantage Program Tiers. From Federal to State to B2B, we will build and tailor your organization’s business plan to ensure that you start strong and hit the ground running in the contracting world.
Starter Premium PremiumAI+ FedAdvantage
FedAdvantage Plans
Compare our comprehensive solutions to maximize your contracting success
- Procurement Officers
- Procurement Officers
- Teaming Partners
- Expiring Contracts
- Procurement Officers
- Teaming Partners
- Expiring Contracts
- All-Access Portal
- FedLinks Hosting
- OptiTrax Access
- FedLinks Hosting
- Email Campaigning
- OptiTrax Access
- FedLinks Hosting
- Email Campaigning
AI vs Human Expertise
OptiTrax
Fast, scalable data processing
Consistent, template-driven output
Cost-efficient automation
Real-time compliance checks
Smart recommendations based on data
Specialist Consulting
Strategic, experience-backed guidance
Tailored messaging & tone
Adaptable to nuance & context
Informed by industry insights & gut instinct
Hands-on support & coaching
Paired for Power
AI handles speed & scale — humans bring strategy
Automation gets it done — experts make it great
Lower costs with higher-quality outcomes
Smart tech + sharp minds = winning edge
NEW!
Toggle the button above to learn more about OptiTrax or All-Access Procurement Portal!
FedAlerts
The FAMR Portals below streamline your contracting process to maximize your results in the State, Local, and Federal Sectors. They are built to enhance your organization’s access to government opportunities, benefits, and additional information as they go live. To decide which portal is best for you, check out some of the key features below:
OptiTrax:
Key Opportunity Alerts
It’s important that RFIs (Request for Information), pre-solicitation notices, Open Opportunities, and modifications to open bids that are well-suited to your business don’t go unnoticed. We’ll make sure that you’re alerted of every relevant opportunity that your organization should know about.
Expiring Contracts & Renewal Opportunities
This portal is equipped to search for contracts coming to a close within the next few months, or even years. There is detailed information accompanying each of these awards, which can be extremely lucrative opportunities for your company. Keep in mind, the federal sector has a 90% contract renewal rate.
Subcontracting Opportunities
This useful feature enables you to search for potential partnerships and companies to team up with in your industry. It also allows for searches that include subcontracting under prime vendors, rather than being limited to full contracts — expanding your pool of options and increasing your chances of winning a contract.
State & Local Opportunities (SLED)
Outside of federal contracting, State, Local, and County contracts can be just as valuable to most businesses. Our portal can generate a custom search to get as close as possible to available opportunities and points of contact within your area. In addition, databases for each state populate here, and various county procurement portals and platforms are available to allocate for state-level contracts.
GSA Market Research
Simplify the GSA process through the ability to access new areas like never before. These aspects include schedules, competitor information, market data, and more — all centralized in a single tool for easy use and insights.
AI-Powered Contract Matching
Find the right contracts fast with AI-driven opportunity matching. Optitrax scans over 40,000 sources—including federal, state, and local agencies—to deliver the most relevant opportunities tailored to your business.
AI-Powered Partner Matching
OptiTrax makes B2B teaming easy with Partner Matching. Find the right prime contractors, subcontractors, or teaming partners through Chat with Contracts, ensuring seamless collaboration for stronger bids and bigger opportunities.
Advanced Contract Search
Search and filter contracts effortlessly using customizable criteria. Optitrax provides real-time data from SAM.gov and other key sources, ensuring you never miss an opportunity.
AI-Driven Proposal Writing
Need a proposal? Let AI do the heavy lifting. Optitrax generates high-quality, structured responses that integrate your past performance, certifications, and capabilities—saving time while increasing accuracy.
GovCon AI Assistant
Get instant answers on contract requirements, pricing strategies, and compliance. Optitrax’s AI assistant analyzes contract documents to provide real-time guidance and insights.
Real-Time Bid Tracking & Pursuit Management
Stay in control with bid tracking tools that monitor progress and keep you updated every step of the way. Manage pursuits from identification to submission—whether working solo or with a team.
Opportunity Scoring & Fit Analysis
Not sure if a contract is the right fit? Optitrax’s intelligent rating system evaluates opportunities based on your capabilities, helping you prioritize the best bids.
Smarter Tools. Faster Searches. More Wins.
Optitrax is more than just a portal—it’s a strategic advantage in government contracting. With AI-powered tools, seamless tracking, and automated bid writing, securing contracts has never been easier.
All-AccessPortal:
Key Opportunity Alerts
It’s important that RFIs (Request for Information), pre-solicitation notices, Open Opportunities, and modifications to open bids that are well-suited to your business don’t go unnoticed. We’ll make sure that you’re alerted of every relevant opportunity that your organization should know about.
Expiring Contracts & Renewal Opportunities
This portal is equipped to search for contracts coming to a close within the next few months, or even years. There is detailed information accompanying each of these awards, which can be extremely lucrative opportunities for your company. Keep in mind, the federal sector has a 90% contract renewal rate.
Subcontracting Opportunities
This useful feature enables you to search for potential partnerships and companies to team up with in your industry. It also allows for searches that include subcontracting under prime vendors, rather than being limited to full contracts — expanding your pool of options and increasing your chances of winning a contract.
State & Local Opportunities (SLED)
Outside of federal contracting, State, Local, and County contracts can be just as valuable to most businesses. Our portal can generate a custom search to get as close as possible to available opportunities and points of contact within your area. In addition, databases for each state populate here, and various county procurement portals and platforms are available to allocate for state-level contracts.
Agency Forecasting Information
With our powerful forecasting function, you can take a deeper look into your industry based on purchases and other valuable metrics. It also enables your company to see vendors, dollar amounts, services, and products based on agency or NAICS code.
B2B Networking Guidance
Whether you’re looking for assistance within the industry or just want to conduct simple networking, our portal provides information about competitors and other vendors. This includes contact information, purchases, sales, award history, related opportunities of interest, and more.
Advanced Keyword Searches & Filter Options
To know exactly what you are looking for is one thing — but knowing how to find it is another. We have an advanced search method for open opportunities, Procurement Officers, and awarded contracts through fully customizable filter options. This gives you all the tools necessary to find any relevant contracts you might apply for.
FedLinks
FedLinks is another key marketing tool that makes it easier for Procurement Officers to find and review everything they need to know about your organization before awarding federal contracts and grants. Through FedAdvantage, we use FedLinks to:
- Design a Profile Landing Page for your Organization
Online landing pages are a necessity to attract Procurement Officers and show them why they should choose your business for awards. We’ll create a standout profile page that catches their attention, emphasizes your strengths, and wins you contracts.
- Earn your FedLinks Badge
Every organization approved by FedLinks receives a virtual badge to demonstrate their trusted certified status with the federal government. We’ll ensure your qualified business is registered without delay to help showcase your business’s authority in its field.
- DSBS search
FedLinks is also an invaluable tool for increasing an organization’s performance in the DSBS database. To maximize your online presence, we’ll connect your business profile to DSBS and enhance its visibility in the federal marketplace.
Promote your capabilities in the Federal Marketplace.
USE FEDADVANTAGE TO DEVELOP A COMPETITIVE EDGE AND WIN MORE CONTRACTS
FedConnect
AsFedConnect gives your business everything it needs to reach out and make valuable connections in the federal marketplace — and our professional consulting team is here to help you succeed. Through FedAdvantage, we leverage FedConnect to:
- Build your Business a Government Contact List
Appealing to government awarding officers within your industry is crucial. We’ll put you in contact with a list of government officers who have awarded contracts to similar businesses in your field, and help narrow down your search for clients seeking the products and services that you provide.
- Create your Professional Capability Statement
To succeed in marketing your services for government contractors, bidding on federal opportunities, and impressing awarding officers, your organization must be able to demonstrate its capability over other applicants. We’ll put together a personalized company resume that makes your business shine, highlighting your advantages and strengths to improve your shot of winning contracts.
- Plan & Enact your Federal Marketing Campaign
A robust contact list and attractive capability statement are valuable resources, but they don’t guarantee results alone. To ensure they’re put to use effectively, we’ll also help craft a surefire federal marketing campaign that optimizes your organization’s efforts in the Marketplace.
- Register your DSBS & FEMA Profiles
Contracting and grant opportunities are just some of the perks that come with federal registration. To make sure you don’t miss out on any of the others, we’ll create your FEMA company profile to gain eligibility for disaster relief funds and get you registered with the Dynamic Small Business Search (DSBS) database to access even more exclusive federal benefits.